Sirali Gandhi has joined World Media Connect, to help drive sales of PTC Punjabi amongst ethnic clients in the UK.
Gandhi previously worked as Sales/Account Manager in advertising sales at Sony Pictures Networks in the UK. In her new position, she will be responsible largely for new business. She will work along with Vishal Johal, Senior Sales Manager to assist and manage existing clients.
It seems PTC Punjabi has been growing its sales force in the UK on the back of record audience figures, which again put the channel at No.1 yesterday (Sunday).
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