Popular Bhangra online portal, SimplyBhangra.com has announced the launch of its on-demand video player.

The new section is available at www.simplybhangra.tv and the site claims the player to be “the world۪s first online Bhangra channel, screening Bhangra videos LIVE 24 hours a day, 7 days a week”.

The player will include a varied and vast playlist of old and new Bhangra videos. The site says that SimplyBhangra on-demand will offer users the opportunity to watch their favourite videos without having to constantly search and pick videos.

The website is currently in a BETA testing stage, but we urge and encourage users to log on and experience this exciting new project.

SimplyBhangra.com has been online since 2006 and has quickly established itself as one of the leading Asian music websites.