Sidharth Malhotra: “People have become demanding”

Bollywood’s popular heartthrob, Sidharth Malhotra has given his take on the changing dynamics in India cinema.

According to an interview with Deccan Chronicle, Malhotra said, ���Over the years, there has been an increased influence and awareness of international artistes and filmmakers on the young Indian audience. The content presented in Hollywood is easily accessible via the Internet now and as a consequence of this, I really think that there has been a paradigm shift in the content and the way movies are being made in Bollywood. The main reason for this is the change within the audience ��� people have become more demanding and more open to non-conventional genres. This also motivates us as actors to depict different characters.”

Malhotra will soon begin promotions for his upcoming film ‘Dekho Baar Baar’ with Katrina Kaif.