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Siddharth Roy Kapur goes the extra mile for his web production

While it has been established that Reliance Jio Infocomm and Roy Kapur Films are coming together to create a set of original video series, Siddharth Roy Kapur is leaving no stone unturned to produce path-breaking content.

Apart from employing a dedicated team to create appealing content, he has also roped in film directors like Rensil D’Silva, Nikkhil Advani, Raja Krishna Menon, Habib Faisal and Ashim Ahluwalia for individual projects. The producer has also brought on board talented writers like Rajesh Devraj, Ritesh Shah and Renuka Kunzru, to name a few.

Touted as Jio Originals and slated to release in the last quarter of this year, the first set will include 10 shows. Though the content is in Hindi, the genres vary from crime, thrillers and historical shows, to drama, romance and interactive reality. Each show is being systematically conceptualised keeping the demographics in mind and it will target all age groups.

With the boom in digital content, it’ll be interesting to see what Jio Originals will be about.