Shruti Haasan turns producer after creating Isidro Media


Shruti Haasan has made a name for herself without taking her famous father’s help. Now, the multi-talented star has started her own production house, Isidro Media, and is committed to making interesting, edgy and quality content. As a first step, Haasan is set to produce and present ‘The Mosquito Philosophy,’ which is the latest work of director Jayaprakash Radhakrishnan.

Talking about the film, Radhakrishnan says, “Though it is in Tamil, the film’s story has universal appeal with a very real scenario at its core. True to the Danish ‘Dogme 95 genre’, the film is shot with a basic story line, has no scripted dialogues and bare minimum equipment and crew to ensure the most real showcase of life is replicated on screen. The Mosquito Philosophy, born out of the quest to showcase a real-life and real-time narrative, is an interrogation of a society caught between the throes of tradition and modernity, seen through the story of four friends. The film is defined by the idea of minimalism, basic film making and storytelling techniques.”

The film maker also mentioned how he got involved with Isidro Media. “It’s almost surreal when I think of how this happened. One minute I was talking to Sarikaji about life in general and this film and the next thing I know, Isidro Media comes on board to present my film. I’m so happy to have partnered with a team that believes in my talent and my vision.”

Haasan is equally excited, reports Deccan Chronicle. She said, “Isidro wants to present quality content across various formats as long as they further the creative process. We want to make it possible for people to experience world class storytelling. When we saw Mosquito Philosophy after having seen JP’s earlier work,  we knew we had found the right person to associate with. He has a very edgy vision to creatively showcase even the simplest of stories. It’s fantastic to work with someone who is courageous in offering new content that challenges conventional thinking. We hope this is the start of a long-term working relationship.”

Stick with for more updates.

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