‘Shor In The City’ track to debut on ‘Pavitra Rishta’

A song from Ekta Kapoor’s next film ‘Shor In The City’ is set to premiere on ZEE TV’s ‘Pavitra Rishta’, produced by Ekta�۪s Balaji Telefilms.

The soft romantic ballad, ‘Saibo’, composed by Sachin-Jigar, written by Sameer and Priya Panchal, and rendered by Tochi and Shreya Ghoshal, will feature in the background of the ‘Pavitra Rishta’ episode.

‘Saibo’ (pictured in the film on Tusshar and Radhika Apte) will be used in a dream sequence involving the show’s leads, Manav (Sushant Singh Rajput) and Archana (AnkitaLokhande).

“Sony Music has always been a pioneer in discovering new and trend-setting sounds with innovative solutions for promoting artistes and music. With Shor In The City, we have extended our relationship with Balaji a step further by developing chartbuster music in close creative collaboration with their team,” said Sanujeet Bhujabal, Director Marketing, Sony Music India.

“It’s a seamless integration between two Balaji properties – a forthcoming film and the biggest TV soap. Sony Music are the right music partners for this film,” stated Tanuj Garg, CEO – Balaji Motion Pictures.

The soundtrack, which is expected to contain a remixed version of ‘Saibo’ by DJ Suketu in addition to the original, has been slated for a release next week.

‘Shor In The City’ releases in cinemas nationwide on Friday 28th April.