When in search for a glamorous and stylish sari, most people would research actress Shilpa Shetty Kundra for some inspiration. Very much noticed for her great sense in sari styles, the actress has decided to launch her own sari designs.
Named ‘Shilpa Shetty Kundra (SSK) Saris’ the actress has joined hands with HomeShop 18 as a partnership. Talking about her decision on going into design, Times of India��report Shetty Kundra stating, “The sari is one of the most popular and versatile outfits, which makes you look glamorous and dignified at the same time. In this exclusive collaboration, I’ve enjoyed experimenting with unique styles to suit different tastes. The SSK collection has been designed keeping in mind an Indian ethos with a modern twist, light fabrics and embellishments enhancing their richness, with the biggest prerequisite being budget-friendliness.”
When it came to having her own saris made by designers, the actress went onto say how she knew exactly what she wanted and would advise her designers on the types of materials they should use. She went onto add, “After I started wearing saris, I would tell my designer friends, yeh colour kardo, yeh print add kardo, yeh fabric hai, etc. That’s when I realised that since I design for myself, I could totally do it for my fans.”
Sundeep Malhotra, founder and CEO, HomeShop 18 went onto talk about launching the actresses line, “HomeShop18 has always been at the forefront of innovation and in a yet another first, we’re proud to launch a range by Bollywood star and fashion icon Shilpa Shetty Kundra. The exclusive SSK saris offer our customers a premium collection at an affordable price point and supreme quality. We believe this partnership will revolutionise designer-wear by making it accessible to women across India.”
Despite only starting small, it may not be long before this actress-turned-designer will soon be seen strutting more of her own lines down the ramp.