Shemaroo Entertainment Limited, launched it’s Over the Top platform ShemarooMe in the presence of new age Bollywood sensation Tiger Shroff, in Mumbai.
ShemarooMe is a comprehensive app for the Indian market with a diverse and exclusive content offering for an audience looking for Indian video content across Bollywood, Gujarati, Devotion, Punjabi, and Kids to cater to the needs of all age groups.
ShemarooMe aims to celebrate the fans who cherish the opportunity to watch their favorite content over and over again, relishing every dialogue and memorizing every scene till it’s etched in their hearts. It aims to address the needs of the everyday Indian from across the country who are comfortable in their native language and connect with their intrinsic taste of masala content that they have built over years. According to a Google-KPMG 2017 report, 75% of India’s internet user base will consist of Indian language internet users by 2021. It goes on to mention that India which had nearly 300 million smartphone users in 2017 is only going to have larger growth prospect with the number expected to cross 440 million by 2022.
ShemarooMe aims to reach out to these masses even beyond metros whose content preferences are not limited to the niche English speaking consumer. With customized offerings on the slate, ShemarooMe will suit the different content preferences of every Indian. It will have seven distinct categories on offer – Bollywood Classic, Bollywood Plus, Gujarati, Kids, Bhakti, Ibaadat and Punjabi and will give consumers the freedom to pick and choose the categories of content and pay for them separately.
Speaking on the occasion of the grand launch, Mr. Hiren Gada, CEO, Shemaroo Entertainment said, “This is a big leap for Shemaroo. As a company we have always understood the real pulse of the Indian audience and our history is a testimony to that. While Bollywood – both classic and contemporary – is our core strength, we aim to bring a rich and diverse offering far beyond that for the underserved consumers and definitely do more to sustain the nostalgia economy.”
Bollywood celebrity, Tiger Shroff who graced the occasion added, “Shemaroo has been an indispensable part of my childhood and growing years. As a child, I remember watching the movies I’ve loved watching over and over again. Today, I am happy that Shemaroo now gives me the opportunity to watch my all-time favorite Bollywood movies. I am a true-blue Bollywood fan and ShemarooMe is a tribute to the asli fan across India. Shemaroo has a grip on the pulse of the Indian consumers and can cater to the demands of every generation with its never-ending list of rich content and I am super excited to be present here.”
Zubin Dubash, COO, Digital, Shemaroo Entertainment Limited, said, “Through ShemarooMe, we wish to pamper Indians with great content that can be watched over and over again. Great content needs greater technology. Our content is offered on a state of art, robust platform, with a road map of features to woo our audiences. From live to linear to VOD content, we have all forms of consumption options available for our customers. We will be expanding our OTT distribution through strategic partnerships, to offer exciting content across multiple platforms catering to the target audience and we do hope this is cherished by our audiences who have supported us for over 55 years!”