Shemaroo Entertainment has confirmed a distribution rights deal to Red Chillies Entertainment’s film library.
Shemaroo Entertainment director Hiren Gada said, ���We are excited to join hands with Red Chillies to distribute its content on TV platform. This is just the beginning of a synergic relationship with them and we hope to go a long way ahead. The catalogue that we have acquired is definitely a value addition to our library as Shah Rukh Khan is the superstar of the industry and his movies have mass appeal. Also these films are across different genres and connect with all age groups.�
Red Chillies Entertainments CEO Venky Mysore added, ���Shemaroo is one of the oldest companies in business, owns a diverse library of content, they have great relationships across TV networks and this association will definitely add value to both organizations, we are looking forward for a mutually beneficial relationship with them.�
As part of the deal, Shemaroo will have access to blockbuster Shah Rukh Khan movies such as ‘Main Hoon Naa’, ‘Om Shanti Om’, ‘Phir Bhi Dil Hai Hindustani’, Ashoka’, ‘Chalte Chalte’, amongst many others.