Shemaroo acquires live streaming rights of religious content

Raj Baddhan

Senior Editor


Religious diversity has been a defining characteristic of Indians for centuries. It plays a central role in people’s daily life through its temple ceremonies, festivals, pilgrimages and family religious traditions. Shemaroo Entertainment, one of India’s leading content powerhouse has a strong focus on its devotional offering and provides live streaming of over ten of the most revered religious temples across India, every single day.

Shemaroo recently acquired the live streaming rights for Shani Shignapur in Maharashtra and Ajmer Sharif in Rajasthan. It will give the Indian devotees an opportunity to enjoy live darshan of these holy places from the comfort of their homes and even on the go.

Shani Shingnapur, a prehistoric temple in West India situated at 84 kms from Aurangabad, Maharashtra is devoted to Lord Shani. On the other hand Ajmer Sharif Dargah of Khwaja Moinuddin Chishti is one of Rajasthan’s most popular landmarks. Lakhs of devotees of all religions from across the world visit it every year.

The live feed of these two temples will be telecast on all digital platforms including mobile, internet, satellite and DTH channels.

Kranti Gada, Chief Operating Officer (COO), Shemaroo Entertainment Ltd shared, “In this fast paced life where we constantly lack the time, energy and the ability to frequently visit popular places of worship, we see a growing demand for direct live feeds from temples. We understand the challenges of modern life and technology helps us overcome these. Keeping the spirit and understanding the needs of the consumer, we are powering content to provide virtual experience of deities to the devotees. We are quite delighted, that the management of Shani Shignapur and Ajmer Sharif have supported us in reaching out to their devotees”.

Shemaroo Entertainment provides live feeds from various holy locations across the length and breadth of the country including, Karni Mata temple in Bikaner, Iskcon and Babulnath Temple in Mumbai amongst many others.