Mid-Day

When it comes to hit music in Bollywood, the big question arises: what really works and what does not. Very talented musician-actor Shekhar Ravjiani gave access to his success mantra to the new talents all set to enter the music industry at ‘All About Music’ conference, freshly held in Mumbai.

“Hit creation happens when you go with what makes you happy. Suno Na, Tu Aashiqui Hai and Om Shanti Om songs still play on TV and radio because they are forever songs. The others are event based songs, but the real songs are the ones that last,” said Ravjiani, according to RMbiz.

He also added that song-making process is a joint venture between a director and the song-writer, “Creating music happens when you collaborate. I also believe in no effort zone. Music should come out of the passion of creating great music.”

He further highlighted the habitual blunders of the budding talents, “There is no patience. Most of the newbie want instant success. Everyone has started following the one hit song template. But, as a musician to conduct yourself you should do riyaz. After one hit show, most forget to do that. I feel bad for such people”.

On his victorious alliance with Vishal Dadlani, he added, “18 years of collaboration with Vishal has been fantastic, but there is a hunger to explore and I enjoy my personal space.”

Hence he wants to dive deeper into individualistic compositions such as Hanuman Chalisa, Gayatri Mantra and the last one Devi.

By Sayali Solao