After announcing the news last week of Debarshi Pandit’s departure from Sony Entertainment Television Asia UK, many had been left wondering on his replacement.

BizAsia.co.ukcan confirm that Shalin Patel will oversee the channel’s marketing strategies plus head the VIEWASIA package. Furthermore, Shalin was recently promoted as the Head of Distribution for Sony TV’s Europe operations.

Shalin has been a part of the Sony TV UK since May 2005 where he has been looking after the distribution business.

About his new position, Shalin expressed his happiness to BizAsia.co.uk, “It’s been an exciting time here at Sony Entertainment Network over the last few years. With this extended role, I look forward to helping enforce SEN’s position as the most forward-thinking and innovative television brand in the market today; never a follower, always followed. Our priority has always been to entertain our viewers by continually offering ground breaking new shows and huge Bollywood movies. Add to that the strong relationships with channel partners and 2011 will establish our unrivalled quality and service to the Asian community.”