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Shahid Kapoor’s ‘Skult’ soon to be available in-store

Shahid Kapoor’s style has always been praised. With his brand ‘Skult’ he was able to give that a real chance and show others that they too can take on the same style. Although it started off as an e-portal, it’s popularity has been such that now there will be availability in stores.

A source told Mid-Day, “Shahid’s introductory collection evoked a great response soon after its launch. The brand enjoys great popularity among the youth. Without retailing on sale, a lot of their items are sold the minute they come on cart”.

Kapoor won an entrepreneur award recently for ‘Skult’ and he said, “My collection is about expressing yourself without restrictions, and brings together fashion and functionality. I think that is what struck a chord with our consumers across all demographics, not just the youth”.

Kapoor will be seen next in Sanjay Leela Bhansali’s ‘Padmavati’ which is scheduled for a November release. The film also stars Ranveer Singh and Deepika Padukone.