Shahid Kapoor will be seen next in Vishal Bhardwaj�۪s ��Haider�۪ opposite Shraddha Kapoor. Although the actor has not done so before, this time he his apparently taking a keen interest in the way the film will be promoted.
Pre-release news nowadays provides great opportunity for makers to ensure a film is constantly in the limelight much before it releases. However, Kapoor has asked that he be kept in the loop in terms of the marketing of ��Haider�۪ from the very start. A source told Deccan Chronicle, ���Shahid has already informed Vishal Bharadwaj that he would like to be part of the marketing meetings and is planning unusual ideas to make the promotion look different. Haider isn�۪t like any regular Bollywood film and Shahid is very excited to see how the audience will react to his new avatar. He already has some very interesting ideas up his sleeve, to get the film noticed�.
Kapoor seems to be taking a leaf out of Aamir Khan�۪s book who always ensures that his films are innovative in marketing strategy.