‘Service Wali Bahu’ to air at 17:00 on ZEE TV UK

ZEE TV will be launching its new show ‘Service Wali Bahu’ in the 17:00 slot on its UK/Europe beam.

Its the first time the broadcaster will open up its original programming to 17:00. A similar strategy was recently adopted by Star Plus with its show ‘Veera’, which airs at 17:00.

The show, produced by Village Boy Productions�۪ Rakesh Paswan, is based in the small town of Jamshedpur. It revolves around a career-oriented woman (Payal) who can support her in-laws with a steady income post marriage. She�۪s ambitious and yet has her family values intact. Having broadened her horizons through education and learning and managed to build meaningful career for herself, Payal has a distinct vision about her husband and his family with whom she will spend her entire life with.

It explores an inspiring journey of ummeed, from being a self-driven, super achieving daughter who has always made her parents proud to falling into a trap of a new-age dowry system where her in-laws look to her as a steady source of family income.

‘Service Wali Bahu’ launches on Monday 23rd February 2015 at 18:30 (India) and Tuesday 24th February 2015 at 17:00 (UK).