Saregama accelerates its television business

Saregama India Ltd, the flagship Music Company of India and the entertainment arm of the RP-Sanjiv Goenka Group, as a part of its growth strategy ramps up its Television Content Management team by hiring two senior creative people, namely Rajesh Beri and Siddharth Anand.

Rajesh Beri features in the Limca Book of Records for writing the maximum number of episodes of any serial and the only writer in the country to write 1328 episodes, story, screen play, dialogues and lyrics for one serial solely. He has more than 45 serials to his credit, telecast across all the major national channels like Star Plus, Sony, DD, ZEE TV to name a few.

Siddharth Anand comes on board with a degree in film making from Hampshire College in Massachusetts. With directorial projects like ‘Zinda’ on Sony TV, ‘Hello Pratibha’ on ZEE TV, ‘Shastri Sisters’ on Colors, Siddharth has established himself as one of the finest directors in the television world.

Vikram Mehra, MD Saregama, said, ���Saregama is very serious about creating good quality content for television and with Rajesh and Siddharth, two industry veterans, on board we hope to achieve greater highs in the coming time.�۝

Saregama, besides owning the largest music archive in India and one of the biggest in the World, is also one of the leading producers of Content for TV channels in Hindi, Tamil and Bangla. Today, this business contributes over 35% to the company�۪s revenue. The company has currently got 7 shows on air and another 3 getting launched in next three months.