Online Pay Per View Indian film streaming platform Sanona has unveiled its first ad marketing campaign, which has gone live today.
BizAsia was given first look at the campaign, with bus rears and supersides in key London areas as a teaser to the big push from Monday 12th November. The campaign goes full swing on Diwali day itself, with a cinema commercial that cleverly takes advantage of the huge number of movie buffs that will undoubtedly be flocking to see the two major Diwali releases ‘Jab Tak Hai Jaan’ and ‘Son of Sardaar’.
The cinema campaign will be supported by a TV campaign across the major channels including Zing, B4U, BritAsia, Colors, Rishtey and Music India, with a special offer for new members to get their first film free.
The site which launched its Beta service in May of this year, offers movies on demand, allowing viewers to stream films instantly to their home screens be it via a PC, MAC or through a television, giving consumers choice and most importantly viewing flexibility.
Sanona has already secured film deals with some of the industry۪s biggest film studios, including Yash Raj Films, UTV, Reliance Entertainment and Cinergy. These partnerships will give audiences access to some of the biggest and most recent box office smashes like ‘Kahaani’, ‘Ek Main Aur Ekk Tu’ and ‘Raajneeti’ amongst a host of others, as well as a catalogue of unmissable classics including ‘Dilwale Dulhaniya Le Jayenge’, ‘Silsila’, and the evergreen ‘Kabhi Kabhie’.
Adam Davies, the founder and CEO of Sanona, has been developing the concept of this online offering for the past year, and says of the service, “We۪ve had an exciting and challenging year so far building the site and relationships with the studios has been exhilarating. The response to the beta site has been fantastic and now with the launch of our first ad campaign, it is really hitting home that we are going live! That۪s not to say that the site won۪t change and develop it is an organic environment, as we are constantly increasing the library of films and over the next few weeks we are planning to add at least another 50 titles, plus the news, reviews and interactive functionality of the site allows us to take on feedback from our customers and improve whatever we can for them.”
In Video: Cinema advert of Sanona