The brand new on-demand film service, Sanona has signed three distributors to bring a wider choice for its users. They include deals with Yash Raj Films, UTV and Reliance Entertainment.
The company, which launched earlier this month, will give audiences access to some of the biggest and most recent box office smashes like ‘Raajneeti’, ‘Band Baaja Baaraat’ and ‘Paa’ amongst a host of others, as well as a catalogue of unmissable classics including ‘Dilwale Dulhaniya Le Jayenge’, ‘Silsila’, and the evergreen ‘Kabhi Kabhie’.
Adam Davies, the founder and CEO of Sanona, has been developing the concept of this online offering for the past year, and says of the service, Building Sanona and creating a digital platform for the world۪s second biggest film industry has been a truly exciting and exhilarating journey. To see the team۪s ideas and vision come to life is great, and the response from the Indian film industry has been fantastic. They recognise that the digital arena can۪t be ignored and they believe that Sanona will bring them the audiences that love not just Bollywood but all Indian cinema.
As well as a wholesome serving of blockbusting Bollywood fare, Sanona is committed to celebrating all realms of the vast Indian film industry, and will be regularly showcasing films that UK audiences have never had the opportunity to enjoy, both from major production houses as well as independent and regional film-makers.
Davies continues, “The Indian film industry releases over 1,000 films a year and less than 10% of them are shown in cinemas in the UK. We want to give audiences here the opportunity to enjoy some of these films which would otherwise not have a platform. The first titles that we are showcasing include the critically acclaimed Udaan, Well Done Abba, Aamir and Dev D. We are also starting to look at building a library of regional films that serve the Bengali, Punjabi Gujarati and Tamil speaking communities too.”
Having secured a back catalogue of films up to and including the latest hits from 2011, the company is now focusing its attention on expanding its portfolio with releases not only from early 2012, but going one step further by working with film companies to develop a simultaneous release for key new films so some films will go live on Sanona.com at the same time as they are released in India or the UK.