Sanjay Morzaria from Little Darling on Guinness World Record attempt

Lakh Baddhan

Senior Editor


Sanjay Morzaria from Little Darling Childcare is attempting to break a Guinness World Record to get as many people to brush their teeth simultaneously for one-minute, this Saturday 20th March at 11:00 (UK). The online event, is being marked to coincide with World Oral Health Day. We caught up with him to find out more.

Where did the idea come about doing this event to break a Guinness World Record?
Last year we won a national Dental Award. In the history of the awards, we were the first non-dentist to have won this.

Rather than just standing still having won the awards, I decided to try and promote oral health as widely as possible so that the maximum number of people can benefit from our experience. Therefore this GWR attempt is the “hook” for an oral health programme for parents and adults alike.

The response to the event has been immense, how would you describe the build-up ahead of the event on Saturday?
The build up to the event has been very hectic. Just didn’t realise how many elements I had to deal with. However, I have a great team in my nursery who have given me the time-off to do this. I’m also very grateful to the many friends who have given their time free to help me promote this event. One person has even got her PR company to try and open some doors for me totally free of charge!

I have also learnt a lot during this journey. Like how to clean and manage data on Microsoft Excel from all the online responses I have had.

As well as the fun element, there is also an underlying message behind the event, tell us about this?
Mostly we all start out with the same potential, as far as our teeth are concerned, it is what we do after that, that makes the difference to how long we keep our teeth and how healthy our mouths and even our bodies remain.

During our GWR challenge, our aims are:
• We need to highlight the importance of oral health especially as during Covid-19 lockdowns where access to dentists has been restricted
• We want to educate people on the importance of oral health
• We want to encourage people to take better care of their teeth

Our involvement with the GWR is also our tribute to doctors, nurses and health workers around the world who have helped us so much.

What has been the biggest challenge for you when preparing for the event?
There have been two main challenges:

• To try and reach out to as many people and organization as possible and try and get them excited about this project and help spread the word
• There is a great IT challenge in this event. As Guinness World Records want each participant on a video and proof that they are in real time, this has proved to be a real IT challenge. We have had to develop a special app that will record each person individually!

How can members of the public participate in the event on Saturday?
Anyone can participate – children and adults alike. And as this is done online, anyone can take part from anywhere in the world.

What have you got in the pipeline for future events?
We are always looking for ways to give our nursery children the best possible learning environment. We have something special happening in 2022 that we are working on the details.

To register (free) before the event, click here.