Ofcom has rapped Sikh religious channel Sangat TV for undue prominence of a brand during programming airtime.
‘Wills, Trusts & Estate Planning Show’ was a programme lasting approximately an hour, broadcast in English and Punjabi. During routine monitoring, Ofcom noted that the programme featured two regular presenters who discussed a range of issues relating to asset protection e.g. why one should have a will, things to consider when making a will and how to provide protection against inheritance tax. Viewers were also invited to participate in the programmes by phone and the presenters responded to the questions they received. Ofcom noted the two presenters not only appeared in the programme but also featured in an advertisement broadcast in commercial breaks during and around it.
The broadcaster confirmed that one of the presenters of ‘Wills, Trusts & Estate Planning Show’ Mr Dev Randhawa was a director of the advertiser, Legacy, and the other presenter Mr Michael Smith was a qualified Solicitor and a Partner in a Law Firm.
Ofcom concluded that Sangat TV had failed to ensure ‘Wills, Trusts & Estate Planning Show’ was distinct from advertising, in breach of Rule 9.2 of the Code. Ofcom therefore noted the action taken by Sangat TV to ensure no recurrence.