Popular Pakistani news channel, SAMAA TV has signed up with official UK audience measuring body, BizAsia can exclusively confirm.
SAMAA۪s live news bulletins, incisive political talk shows and a wide range of programmes including sports, social issues and infotainment has enabled it to position itself amongst the top tier news and current affairs channels of Pakistan.
SAMAA TV, which launched in the UK last October, will join rivalnews channels like ARY News, Geo News, Al Jazeera English, Aaj Tak, ABP News and News18 India, who already report official viewing data.
SAMAA TV is a free-to-air channel, broadcasting live from Pakistan on Sky channel 843.
SAMAA TV will officially begin BARB reporting from Monday 7th October.