Salman Khan is set to carry out some innovative promotions for his next film ‘Tubelight’.
According to Mumbai Mirror, the first teaser of the war-drama is expected to feature just voiceovers by young children from Galaxy Apartments – the same building where the actor lives with his parents.
Talking about the strategy, Kabir Khan said, “Salman and I decided to use a chorus by kids for the teasers but we didn’t want to get trained kids to do it. So he suggested we round up a bunch of kids from his building and do it in a fun way. He and I then spoke to the kids ranging from six to 11 years and took them to the studio where Salman explained to them what we are doing. We are using this chorus in the teaser-logo as well as the teaser promo.”
He added, “Salman really enjoys working with kids and has a special equation with them that he doesn’t often share with grown-ups. Even when we are shooting amongst thousands of spectators, he will always point to a kid, call him and spend time with him. That’s also one of the reasons Bajrangi Bhaijaan which revolved around Munni played by Harshali (Malhotra) happened; I knew he would have a special connect with the child.”
The film also stars Chinese actress Zhu Zhu. It releases this Eid.