Salman Khan’s ‘Radhe’ sold to ZEE for astronomical fee

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Despite the economic challenges, Salman Khan and ZEE Entertainment Enterprises Limited (ZEEL) have signed a huge deal for ‘Radhe: Your Most Wanted Bhai’.

According to Bollywood Hungama, ZEEL has acquired the satellite, theatrical (India & Overseas), digital and music rights for an astronomical fee. It is expected to hit cinemas on Eid 2021.

A source told the publication, “Salman has sold the satellite, theatrical (India + Overseas), digital and music rights of Radhe – Your Most Wanted Bhai to ZEE Studios for Rs. 230 crores, which is the biggest deal in Covid times. They have been discussing the possibility of collaboration all through the lockdown and the deal was finally cracked early in December. It’s a reasonable deal that has led to a table profit for Salman whereas ZEE, too, doesn’t have much risk involved given that Salman’s films command a great return value in terms of digital and satellite viewing side by side music streaming on various platforms.”

‘Radhe: Your Most Wanted Bhai’ was earlier set to be distributed by Yash Raj Films but has now been moved to ZEE Studios. The source added, “It’s a blanket deal, and a beginning of partnership for the two. Salman’s production, Kaagaz featuring Pankaj Tripathi, too, is seeing a premiere on ZEE’s streaming platform. He also has a multi-film satellite deal with Zee Network and his last 3 releases – Race 3, Bharat and Dabangg 3 – saw the world television premiere on ZEE Cinema.”

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