Salman Khan to endorse fairness cream product

Salman Khan is following in the footsteps of Shah Rukh Khan, Shahid Kapoor and John Abraham by becoming a brand ambassador of a men’s fairness cream product.

It will be the rival brand endorsed by King Khan. A source told Mid-Day, “The deal was inked a few days ago just before Salman left for the shoot of his brother Sohail Khan�۪s film. Salman has been paid a whopper amount as he was deemed as the right choice for the company that is entering for the first time in this category.”