Sony Entertainment Television Asia is sitting comfortably at the number 3 position amongst the Hindi entertainment channels in India, thanks to Salman Khan.
The actor’s new reality show ‘Dus Ka Dum’ has been performing well and has strengthened the channel’s prime-time line-up, which had been on the slide in the last few months.
According to TAM data (Hindi speaking market, c&s 4+), the channel has maintained its ranking in terms of gross rating points (GRPs) for the period starting from 1st June to 5th July.
Sony’s Salman Khan hosted big ticket show Dus Ka Dum۪ should be awarded credit for the channel’s improved performance. The first two episodes of Dus Ka Dum۪, telecast on 6 and 7 June, delivered an average TVR of 3.35 and 2.7 respectively. That week Sony garnered a total GRP of 101 and shot up to the third spot.
“Dus Ka Dum had a good start and took us ahead. The show got a lot of viewers to sample it and the stickiness on the channel has increased. Our attempt is to build this loyalty towards Set,” says Set AVP Danish Khan.
Recently Sony TV has launched two further new shows – ‘Kabhi Kabhi Pyaar Kabhi Kabhi Yaar’ and ‘Arslan’.