India’s leading fitness icon Salman Khan has acquired full manufacturing rights of India’s largest fitness equipment company, Jerai Fitness Pvt. Ltd. The company has been operating for over 25 years and supplies to almost over a hundred gymnasiums a month across India.
Khan who has already been successfully managing his clothing, jewellery, and e-cycle brands under the Being Human tag, is now set to launch his own gym equipment range under a new line, reveals Deccan Chronicle.
The new scheme aims to have a wide reach and create fitness awareness along with educating people about the importance of being fit and healthy. Khan reportedly envisages to make fitness affordable to every citizen with Indian manufactured, innovative fitness equipment. He’d like to reach every village, town and city in India which could also create job opportunities for fitness entrepreneurs and sportspersons of the country.
Taking the Fit India movement further, this joint venture will be launching the new fitness equipment brand between the 12thand the 14thof October 2018 at the IHFF Health and Fitness Expo in Mumbai.