Salman Khan has different strategy for ‘Hero’?

Salman Khan’s production ‘Hero’ is creating quite a buzz. Now, it’s come to light that the actor-turned-producer is working on a completely new strategy for the film’s marketing which sees the introduction of Sooraj Pancholi and Athiya Shetty into the industry.

Bollywood Hungama reports a source stating, “Yes, we have to strategize differently.��Whatever genre does a film belong to, you have to come up with new ideas. You can’t have a routine kind of marketing”.

The source continued, “Sooraj and Athiya are the hottest newcomers of the year so far. After Tiger Shroff and Kriti Sanon last year, it is going to be Sooraj and Athiya this year. For Hero, the duo needs to be introduced well before the audience”.

The film is slated for release on 11th September.