Salim Merchant and Anushka Manchanda have been confirmed to host Star Bharat’s upcoming weekend show ‘No.1 Yaari Jam’.
Set in a cosy, casual setting that replicates the home and jamming room of an artist, ‘No.1 Yaari Jam’, will have musician pairs as guests who are real life yaars like Sunidhi Chauhan and Shreya Ghoshal, Shaan and Sonu Nigam, Amit Trivedi and Amitabh Bhattacharya, Jonita Gandhi and Harshdeep Kaur among others. The show will launch on December 30th and air every Sunday for 10 weeks at 22:00 on Star Bharat and VIU App.
‘No.1 Yaari Jam’ will have Merchant talking to the guests about powerful bonds of modern day yaari that encourages and aids people in their journey of self-discovery and self-expression. Manchanda will be hosting the games section where the guests try to roast their dosts. The chat and games will be followed by some unplugged music.
Commenting on the show, Music composer and Singer Salim Merchant said, “Audiences know their favourite musicians by the amazing sounds they create but behind the music there are untold stories of bonding and friendship that range from emotional to hilarious and No.1 Yaari Jam is our attempt to show the amazing connection that these artists have in real life. I had an amazing time shooting for this show as I got to spend time and chat with some of my closest friends and also make some new yaars.”
Khushboo Benani, Content and Brand Advocacy Head for Diageo India said, “We believe in building brands with purpose and we want to connect with consumers by being a part of their cultural narrative. No. 1 Yaari Jam is not just a TV show or platform, but it is our attempt to showcase some of the most powerful friendship stories from the world of Indian music and tap into one of country’s biggest passion point. Behind the scenes this show has also been our attempt to unlock a forward-looking content and media partnership model with agencies, artists and creators which helps us truly push boundaries for our brands to play in culture.”