Saif Ali Khan’s ‘Spunk’ clothing brand unique or disgusting?

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Saif Ali Khan in 'Happy Ending'
Saif Ali Khan in ‘Happy Ending’

Like most celebrities, whether it is Hollywood or Bollywood, they like to create their own brands. One of Bollywood’s hot hunk, Saif Ali Khan is definitely going in that direction. ��Earlier this year, Khan had announced his own clothing range, but brand names are the core to a business which has a significance right? So what’s wrong with Khan’s branding? Well Khan’s branding is unique; he has decided to label his clothing range as ‘Spunk’.

There has been a lot of talk about the creation of this name as it has various meanings in different parts of the world. In Australia it is slang for someone is attractive, whereas in the Oxford English dictionary it is defined as someone with “courage and determination”, but in British Slang it is defined as “semen”. Khan’s choice of brand name does not seem to live up his personality when branding internationally is concerned.

Talking to BBC News, the company behind the new range Futurebrands says, that ‘Spunk’ is “for those people who have a flair for movement��_ and enthusiastically give in to the rhythm that surrounds them”. People “who are free of any inhibitions of mind and body”.

Well although Khan may approve of it, will consumers take any consideration to its branding when it comes to a Bollywood star naming his clothing range ‘Spunk’? Only time will tell.

‘Spunk’ shoes, t-shirts, and socks are also available.

Stayed tuned for Khan’s ‘Spunk’ updates on BizAsia.

 

 

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