Launched with much fanfare, Sahara One’s game show Mission Ek Crore Ka may not be able to see a launch on the scheduled date.
According to a report on website Mid-Day; sources working on the show revealed that Sanjay Dutt’s debut on television as a gameshow host was scheduled to happen this month, but has now been moved to March.
The buzz doing the rounds is that the game show was pushed back keeping in mind rival channels (Kam ya Zyaada on ZEE and Deal Ya No Deal on Sony) coming out with their game shows.
While according to another version, the show has been delayed because of the Abu Salem case opening up again and the actor being busy running to the courts. “I don’t think the show will go on air so soon. Mr Dutt was supposed to allot certain dates for the show, but that hasn’t happened yet.
Also the promos have already gone on air, so the audience thinks that the show is just around the corner”, revealed a source working on the project.
Speaking on behalf of Sanjay Dutt, his business manager Kalim Khan said, “We haven’t been approached by the channel to allot any dates. Once that happens, things can move forward.”
Giving the channel’s perspective on the issue, Purnendu Bose, COO, Sahara One said, “The show is definitely happening and will go on air some time by the end of March. We are having a gradual build up to it, with some more promos being shot this month. The format of the show is different from the others, it is not practically possible to rush things.”
In other Sahara One news, the channel will make its splash into the UK on Sky Digital relatively soon. Keep it with Biz Asia for the latest on this.