In an Indian television first, Sahara One will be sharing its reality TV show ‘Sur-Kshetra’ with rival broadcaster Colors.
It is the first time two players from within the Hindi General Entertainment segment have tied-up to broadcast the same show to audiences across the spectrum.
Produced by Sahara One, ‘Sur-Kshetra’ will be a cross-border musical battle between the Indian Team, captained by Himesh Reshammiya and the Pakistani Team, captained by Atif Aslam. Evaluating the teams and judging the musical flair that resides in the subcontinent will be the Legends – Asha Bhosle (India), Abida Parveen (Pakistan), and Runa Laila (Bangladesh) – who have been an integral part in shaping the music industry.
Speaking about the strategic tie-up, Raj Nayak, CEO – Colors, said, “Music has the unique ability to unify people and today, it has brought two channels together. Sur-Kshetra will mark Colors’ foray into the singing genre non-fiction content segment and we are extremely excited about this new venture. By adding the show to our bouquet of offerings, we are working towards fulfilling our commitment to cohesive viewing while providing our audiences with unique content keeping them engaged.”
Adding to this, Suresh Mishra, Asst Director Worker, Sahara One said, “Even though the boundaries have divided the two Nations, Music has always fostered a common and harmonious bond. With this legendary Indo-Pak musical grandeur, viewers from both the Nations and across the globe will witness a new generation of gifted singers from the two most melodious talent pools of the world. We are very excited about this strategic tie-up with Colors giving Sur-Kshetra a combination of two large platforms that does justice to the stature of the Show”