India’s popular entertainment channel Sahara One and spirtitual channel Aastha TV have tied up in India for advertising sales.

Announcing this Shantonu Aditya, CEO, Sahara One Media And Entertainment Limited, said, I am pleased to inform that we have signed an ad sales agreement with the nation۪s top spiritual and lifestyle channel, Aastha. Starting 1st February 2006, the sales team of Sahara One Television will be responsible for all ad sales of Aastha for its India feed.۝

Over the last six months, Sahara One Television has been gaining popularity amongst both, viewers and advertisers, with its engrossing mix of general entertainment fiction and non-fiction shows. ۝Over the past three month the ad-sales team of Sahara One has given a strong performance as a result of which ad revenue has increased several-fold,۝ Aditya said, adding, Our agreement with Aastha is a reflection of the industry۪s confidence in our strong potential, and I am sure that together, Sahara One Television and Aastha will provide even greater reach, value and effectiveness to advertisers.۝ It is significant that in the fast growing C&S TV Market, the genres of Spirituality and Lifestyle have an increasing number of viewers.

Kirit Mehta, CMD Aastha Broadcasting Network Limited, said Aastha has gained significant viewership and reach and has occupied noticeable space in the ever expanding C&S TV universe that offers advertisers an attractive opportunity to reach mass audience۝. Mehta further said, With our concentrating on content creation and world-wide distribution activities, we deemed it appropriate to source ad sale marketing expertise and infrastructure. Considering the performance of Sahara One Media And Entertainment Limited and the marketing infrastructure established by them, we decided to enter into a mutually beneficial relationship. I am confident it will be a win-win situation for all Aastha, Sahara One, and most importantly, the advertisers.۝