Sahara appoints MediaSys Solutions

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Sahara India Television Network (SITVN), the news channel business of Sahara appoints MediaSys Solutions as its exclusive advertising sales partner in India. As part of the agreement, MediaSys Solutions will be responsible for selling airtime for the bouquet of six Sahara Samay News Channels� Network bouquet.

MediaSys will also provide services in the area of packaging, events, brand development. The arrangement will be functional immediately, with elections coverage being the tent pole event for this quarter with an array of unique opportunities and innovations through this platform.

Commenting on the appointment, Kaacon Sethi, Partner, MediaSys Solutions said, “We are extremely glad to partner SITVN one of the leading companies in television News channels. We believe that both Sahara Samay are strategically poised to take a big leap forward in the genre and there are huge opportunities that are still untapped.”

On MediaSys he said, “Our vision is to make MediaSys the best resources company. Early acceptance from media owners across broadcasting and publishing for our business model has vindicated our instinct.”

According to close sources, MediaSys has plans to spread its wings internationally too. Keep it with BizAsia.co.uk for more.

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