Sahara One Entertainment has acquired 25 movies from the Studio18 distribution/production library to raise the profile of its channels, Sahara One and Filmy.
In the UK, Sahara only has presence with its flagship channel Sahara One after Filmy ceased broadcasting last year, to be later replaced with SAB TV.
The broadcaster has purchased a selection of hit movies including ‘Golmal Returns’, ‘Welcome’, ‘Singh Is King’ and ‘Ghajini’.
Says Filmy business head Rajeev Chakrabarti, “Since the last one year, we were consolidating our business plan. We have syndicated our movie libraries. We did not make any movie purchases. Now we are making bulk deals. The current Studio18 movies are for our weekend primetime slot.”
In India, Sahara has unveiled a new look for its Filmy channel with a new tagline – ‘Filmy par ek bhi film miss karna paap hai! Kyunki maa kasam Filmy sab ka baap hai!.’