Aaj Tak and Headlines Today have announced an exclusive tie-up with cricket legend Sachin Tendulkar, who will feature in a series of specials on the network during the ICC World Cup.
The greatest cricketer of all time and a Bharat Ratna, he is the leading run scorer in Tests and One Day Internationals. The Little Master۪ also leads with an experience of having played in six World Cup Tournaments. From his lifting the trophy in 2011 to his experience on and off the field, viewers on both the channels will get a first-hand view of the game from the legend himself.
Commenting on Sachin۪s association, Mr. Aroon Purie, Chairperson and Editor in Chief, India Today Group, said, He is the master who redefined the sport for the world۪s most passionate Cricketing nation. A World Cup without him is nothing but unimaginable. His presence on the shows will help fill the void in cricket since his last match. It is an honour for the group to have the legend himself on our channels.
Commenting on his association, Sachin Tendulkar said, The shows that I will be doing on Aaj Tak and Headlines Today are quite impressive and interesting. This is the first time that I am doing something of this sort and it will be a completely new experience for me. What makes this all the more special, is the fact that, I will get to share my experience of the last 6 world cups with the youngsters, cricketers and budding talent. Obviously World Cup 2015 is going to be a lot more competitive and important. The rules having changed, and with 20 -20 changing the norm in cricket, new and innovative batting styles are coming to the fore. We have discussed these and more in the programmes and am really excited that we could do so many shows of this kind. Most importantly, I would like to wish the very best to Team India to win the world cup. Along with the Aaj Tak and Headlines Today teams, the whole nation is with Team India.
Cricket and Sachin are synonymous and this World Cup too, the legacy will continue with Sachin bringing his insights and more on the Nation۪s leading News Channels Aaj Tak and Headlines Today.
For the first time Sachin will also interact with the audience directly on the shows and take questions. The legend, who has given 25 years of his life to cricket, is taking care of his team but from a different pitch. His presence will ensure that the World Cup 2015 will only be bigger, better and more inspiring.