Top header Banner
Top header Banner
Middle top Banner

Sabras Radio ties up with Adnan Sami concert

Adnan Sami
Adnan Sami

The Midland’s biggest Asian radio station, Sabras Radio has announced its tie-up with Spectrum Events in bringing renowned singer and musician par excellence, Adnan Sami to Leicester.

The event, which takes place at the De Montfort Hall on Friday 17th March 2017, will see Sami return to Leicester after gap of four years with a show like never seen before. 

Sabras Radio is pulling out all the stops to give Sami the platform he deserves in promoting the much awaited concert. He was recently behind the Salman Khan blockbuster ‘Bajrangi Bhaijaan’ featuring the super hit track ‘Bhar Do Jholi Meri’ and is commonly regarded for a repertoire of huge hits including ‘Kabhi To Nazar Milao’, ‘Lift Karadaa De’ and ‘Tera Chehra’ to name a few.

As part of its associate partnership deal, Sabras Radio will go heavy in term of promotions for Sami on-air and online. This will include a marketing blitz commencing this month up until the concert, combined with an array of Adnan Sami music related shows, competitions and interviews. 

Raj Baddhan, Operations Manager, Sabras Radio said, “We’ve always teamed up with the biggest concerts in Leicester and the surrounding areas. Its a great opportunity to be joining hands with Spectrum Events for the first time for Adnan Sami in Leicester. As we do with all our partner shows, Sabras Radio will be treating this show as its own and giving Sami the platform on-air and online like no other. Our listeners are in for a treat with the build-up ahead of Sami’s arrival in March.”

Sunny Arora, Director, Spectrum Events said, “It’s an absolute honour to bring Adnan Sami back to the UK after a hiatus of 4 years post months of planning and perseverance. We’re delighted to partner with Sabras Radio for the Leicester show in particular. We’ve been incredibly impressed with the approach, expertise and level of commitment Sabras have shown towards the event. Being in the events business we understand what it takes to put together exceptional events in terms of Event Design, Entertainment, Management and Execution for which key partnerships play an integral part. I’m confident we’ve made the right choice with Sabras specifically for the East Midlands region and look forward to embarking on a valuable association.”

Colors TV have been announced as national presenting partners with the tour being powered by Sunrise Radio. 
 
Other tour dates include Saturday 18th March at the First Direct Arena, Leeds & Sunday 19th March at the SSE Arena Wembley.