SAB TV to add new show in afternoon slot

In an effort to stretch its original offerings, SAB TV is now launching a new afternoon slot.

From Monday 4th July, SAB TV will launch ‘Happy Housewives Club’ is being described as an aspirational platform for the housewives wherein they get to meet their friends, unwind, have fun time, socialize and also showcase their talents through SAB TV.

This initiative will expand the SAB family and extend the core values of SAB like positive thinking, driving core family positive values, being happy and optimistic.

Anooj Kapoor, Executive VP & Business Head, SAB, said that, “After the success of SAB KA Mela we are launching another consumer connect programme called Happy Housewives Club, clearly aimed at the women audience. Through Happy Housewives Club, we hope to win over and create a bond with the women audience among the growing base of SAB families.”

‘Happy Housewives Club’ will air Monday to Friday at 13:30 on SAB TV.