SAB TV ties-up with Twitter India for mini-TV series

In a first of its kind in Indian television, Sony Pictures Networks’ SAB TV has got into a partnership with Twitter India to create a mini-TV series of content generated on Twitter.

This online campaign will see equal and mutual involvement from both Twitter and the SAB. As part of the campaign, through #TweetAFunnyStory, SAB TV will be inviting real life stories for its new show ��� Khidki. Users can tweet their funny stories in 140 characters on Twitter and SAB along with the producers of the show JD Majethia and Umesh Shukla will shortlist the entries.

The campaign will also see a live Q&A with the makers of the show ��� JD Majethia and Umesh Shukla through Periscope. SAB plans to soon launch televised show called ��Khidki�۪. In collaboration with well-known television producer JD Majethia and Bollywood director Umesh Shukla of Oh My God fame Sony SAB has called in for entries i.e. stories from the common man. The entries should encompass unique yet funny stories that one has experienced in their lives, something that holds a special place in their memories and brings out the laughs. The shortlisted stories will then be presented to the world in the form of an episodic series on the channel.

Mr. Anooj Kapoor, Senior EVP & Business Head, SAB TV said, ���Sourcing user generated content from a powerful social medium like Twitter, and presenting it to a larger universe on SAB platform, is an experiment which I am confident will pave newer ways for content development in Indian Television.�۝

Viral Jani, Head of TV Partnerships, Twitter India said, ���India continues to witness a social TV movement in India today… With this unique initiative by SAB, for the first ever time one�۪s Tweet can create and shape their own TV series on a leading broadcast channel ��� a first of its kind move seen in the country.�۝