India’s popular light-entertainment channel, SAB TV has announced that it is refreshing its Saturday night schedule with the debut of ‘SAB Ka Evening Show’ – 90-minute maha-episodes of new family comedy.
With this unique programming initiative the channel promises to offer a new story every week that has fresh, innovative and entertaining storyline and has varied flavours of comedy including romantic comedy, family comedy, satire, comedy thriller etc with fresh cast. The shows will be produced and directed by Ravi Rai, Siddharth Tewary, Vipul .D. Shah, JD Majethia, Rajesh Beri and will feature prominent actors.
Anooj Kapoor, Executive VP & Business Head SAB TV said that, “We wanted to offer viewer۪s alternative entertainment platform on a Saturday evening. Never before have viewers got an opportunity to sample a new comedy story every Saturday something that would impart a unique entertaining experience to their weekend family viewing.”
He further added that, “We are associating with most prolific directors, producers and artists who with their fresh concepts and light hearted content will delight the viewers across India.”