SAB TV is set to launch three new shows between now and November, its been confirmed.
In an interview with TelevsionPost, SAB TV senior EVP and business head Anooj Kapoor confirmed that it will be boosting its primetime offerings with the new programmes. Starting from Tuesday 27th September, SAB TV India will launch comedy Ichapyaari Nagin۪ in the 20:00 slot. New sitcom, ‘Dil Dekhe Dekho’ will launch in the 22:30 slot from Tuesday 18th October, followed by ‘Parivar 007’ at 22:00 on Wednesday 2nd November.
The channel will also be targeting the new shows to more females, moving away slightly from its male-skewed programming currently. Kapoor said, Rather than going after the male underdog strategy that we have been pursuing for so long, we are getting at least 23 shows driven by strong female leads.”