Multi Screen Media۪s light entertainment channel, SAB TV has gone free-to-air on Sky Digital.
BizAsia had exclusively revealed a few weeks back that Multi Screen Media۪s distribution arm, VIEWASIA is planning a few key changes with SAB TV and Sahara One leaving the bundle to go free-to-air. However, the channel has today gone free without any prior notice.
BizAsia had reported last month that SAB TV will also begin BARB (official viewing figures) reporting this month. Today۪s move seems to have coincided with the channel joining the BARB system.
BizAsia contacted Multi Screen Media Asia about the developments but refused to comment on the developments. However, an announcement about the new changes are expected later this week.
SAB TV is now free-to-air on Sky Digital channel 816.