Rajah will become the first brand in the UK to roadblock its commercial campaign across leading Asian channels.
At 21:00 on Friday 5th September, the TV commercial produced by Here & Now 365 Ltd, will air across ZEE TV, ZEE Cinema, Zing, Lamhe, ZEE Punjabi, Sony Entertainment Television Asia, Sony Max, SAB, Bangla TV, B4U Music, ATN Bangla, ARY Digital and Hum TV. Star Plus, Colors, NDTV 24×7, NDTV Good Times are some of the channels where the advert will be played between 9pm and 9.15pm on the same day.
It will be the first ever roadblock advertising campaign executed and conceptualised by Here & Now 365 Ltd, where a TV advert will launch across a number of channels simultaneously creating a “roadblock”, thereby owning the television media space at the peak family viewing time on a Friday evening.
Manish Tiwari, Managing Director at Here & Now 365 says: “As an ethnic media agency our endeavour is to create groundbreaking campaigns that change the face of the South Asian marketing landscape. Through the Taste of Home campaign, we aim to blend the experience and expertise of South Asian heritage along with the aspirations of contemporary times. Through the Rajah TVC as a company we aim to make waves in the food sector by capturing the true essence of the brand and the feelings of the consumer in the most innovative way possible through media planning, buying and creatives.”
Vasdev Tuli, Head of Advertising Sales, ZEE TV says: “It�۪s exciting to be a part of this unique and challenging advertising opportunity. As the most premium name in spices, Rajah and HNN365 has presented ZEE TV with an innovative campaign that we are delighted to be a part of. We look forward to the build-up and anticipation to 5th September.�
Seema Menon, Director of Sales UK & Europe, Sony MSM Network says: “We have worked with Rajah and HNN365 on a number of projects in the past, but there is a quality that is so refreshing about Rajah�۪s latest campaign. SONY is tremendously excited to be a part of this extraordinary initiative to do something groundbreaking and different which has never been done before with a roadblock.�