Two senior sales executives who once worked at rival TV channels have decided to join hands. That’s what entrepreneurial dreams are made of!

Bala Iyer formely of B4U and Abhijit Sen who was at ZEE Network, helming sales in the UK offices of the respective channels, have moved

to the other side of the fence.

It seems that Iyer has floated his own marketing, PR and media-buying agency headquartered in Central London and Sen has joined him in his ambitious endeavour.

According to sources, the agency has plans of growing its manpower and becoming a formidable force in the Asian market hopefully!

Iyer quit B4U last month, whilst Sen left ZEE Network in summer, this year.

Here’s wishing the two the very best!