Rishtey - new channel from Colors
Rishtey - new channel from Viacom18

Viacom 18’s free-to-air Hindi entertainment channel, Rishtey will begin BARB reporting from October, BizAsia can confirm.

The recently launched sister station of Colors, is expecting large viewership with a programme line-up consisting of popular shows and blockbuster movies.

Rishtey will join the likes of Star Plus, Star Gold, Zing, UMP Movies, UMP Stars, Sony SAB, ARY News, Sahara One and 9XM to get its viewership officially measured by the third party official company.

Rishtey will begin BARB reporting from Monday 22nd October.