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Rishtey to air ‘Kasam..Tere Pyaar Ki’ from Monday

'Kasam Tere Pyaar Ki'
‘Kasam Tere Pyaar Ki’

Rishtey UK and Colors India will launch its new fiction ‘Kasam…Tere Pyaar Ki’, produced under the Balaji Telefilms banner.

‘Kasam…Tere Pyaar Ki’ stars Ssharad Malhotra and Kratika Sengar. Itrecounts the journey of an impudent 20-year-old Rishi who falls in love with a simple Tanushree but hardens in the face of loss and separation over time.

Colors programming head Manisha Sharma said, ���Love has universal appeal; it needs no language to reach out to the hearts of viewers across age groups and geographies. Colors has always had a penchant for love and romance, and with ��Kasam��_Tere Pyaar Ki�۪, we are showcasing the epic narration of love between Rishi and Tanushree over lifetimes. The show further marks the strengthening of our relationship with Balaji Telefilms, with whom we have delivered path-breaking content time and again. Their proficiency at depicting the various shades of love has made them master story-tellers with a strong hold on the pulse of the audience�۪s hearts.�۝

Balaji Telefilms producer Ekta Kapoor said, ��ω۪Kasam��_Tere Pyaar Ki�۪ redefines every known shade of love. It explores a deep-rooted connection between souls, binding Rishi and Tanushree�۪s hearts from childhood and continuing, across lifetimes, long after destiny separates them. The show instils freshness through its intensity of emotions, which combined with a distinctive backdrop, will find appeal among romantics and convert non-believers. The show�۪s scale and production quality further adds to the authenticity of the concept thereby creating a belief system around the perpetuity of love.�۝

In UK, Rishtey will air at 20:30 weekdays, while in India the show will telecast on Colors at 22:00 weeknights.