Rishtey signs deal to broadcast YRF movies

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Rishtey and Yash Raj Films sign deal
Rishtey and Yash Raj Films sign deal

In a first for a UK Asian TV broadcaster, Viacom18 has signed a deal with production giant Yash Raj Films for a slew of blockbuster movies to air free on channel, Rishtey.

Starting April, Rishtey will become the first UK broadcaster to screen Yash Raj Films movies free. Previously Sony Entertainment Television Asia was the sole broadcaster of the movies behind an encryption window. Later, B4U Movies signed a syndication deal with the channel to also broadcast some titles.

Now Rishtey will broadcast some of the biggest ever Bollywood movies on the channel ‘Kabhi Kabhie’, ‘Dil To Pagal Hai’, ‘Veer Zaara’, ‘Mujhse Dosti Karoge’, ‘Chandni’, ‘Noorie’, ‘Hum Tum’, ‘Dhoom 2’, ‘Saathiya’, ‘Mohabbatein’, ‘Dilwale Dulhania Le Jaayenge’, ‘Noorie’, ‘Silsila’, ‘Dhoom’, ‘Darr’, ‘Lamhe’, ‘Jab Tak Hai Jaan’, ‘Aurangzeb’, ‘Chak De India’ and ‘Bunty Aur Babli’.

No doubt the channel is using the film acquisition as a strategy to boost ratings in the UK.

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