Indiacast has today announced the launch of its second UK Hindi entertainment channel, Rishtey on Virgin Media.
The channel becomes the second broadcaster, along with NDTV 24×7 to be widely available on the cable platform. It makes it the first Hindi general entertainment channel to be available on the M+ pack.
Rishtey was launched in the UK in September this year as a free-to-air service on Sky Digital to cater to an active audience that consumes Indian variety entertainment. Within weeks of the launch, Rishtey soared on the popularity charts to become the second most watched Indian channel in the UK.
Talking about the expansion, Gaurav Gandhi, COO IndiaCast said, “Rishtey, in a very short span of time, has established itself as a front runner in the Hindi entertainment space in the UK market. Given the phenomenal response we have received from the viewers, it only made logical sense for us to expand its reach to an even wider audience base. We are delighted to that Rishtey is the first Hindi service to launch on Virgin’s M+ packs and are confident that with the channel’s content will entertain and delight the platform’s subscribers.”
Rishtey is available on Virgin Media channel 827.