Rishtey launches in USA / Canada

Viacom18’s second Hindi entertainment channel, Rishtey has launched in the USA and Canada markets.

The popular service, which launched in the UK first, followed by India, is now available on Dish and Dishworld on channel 699 and to Canada viewers on Rogers Cable on channel 924.

IndiaCast Group COO Gaurav Gandhi said, ���US and Canada are the most important international markets for South Asian entertainment and we are delighted to launch our second Hindi entertainment channel Rishtey in this region. Our flagship brand Aapka Colors has seen unprecedented success in the region over the last four years. With the launch of Rishtey, we address the audience�۪s need for variety entertainment and Rishtey will be the classic family channel with something for everyone in the South Asian household. Over the last two years, Rishtey, in its different avatars, has developed a strong foothold in the UK and in India, and we are extremely confident that the brand will be a huge success here as well.�۝

In the North American region, Rishtey will be available as a customised pay TV service.