Rishtey Europe to air Colors Infinity shows

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In an effort to rebuild its audience, Rishtey Europe has confirmed it will be broadcasting a slew of new shows from sister channel, Colors Infinity.

Rishtey Europe dropped to a record low of 287,000 viewers in latest weekly reach data for week ending Sunday 19th March. In an attempt to win back audiences, Rishtey has announced a slew of new shows not only from its English entertainment channel, Colors Infinity but also from Epic Channel.

The programmes are expected to roll out from April on Rishtey Europe. From the promos running on-air, ‘Vogue BFFs’ will be the first show from Colors Infinity to air on the channel. The historical series ‘Siyasat’ from Epic Channel is also a part of the new line-up. This is the second time Rishtey Europe has signed a show from Epic Channel after ‘Dariba Diaries’ in 2015.

It remains to be seen if this latest strategy helps in regaining Rishtey Europe’s lost glory.

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