Rishtey Cineplex & MTV Beats prepare for Virgin Media launch

Viacom18 is extending the reach of its channels by launching Rishtey Cineplex and MTV Beats on the platform.

BizAsiaLive.com can exclusively reveal that MTV Beats has begun testing on Virgin Media, with Rishtey Cineplex also due to start soon.

The two new additions will take the channels offered by Viacom18 on Virgin Media up to four. It already broadcasts Colors and Rishtey on Virgin Media.

A date for the launch is yet to be revealed but it is likely to be sometime in September.